“David, what is MaaS all about?”

November 25, 2021
3 min
Die Corona-Pandemie hat sich auf fast alle Bereiche des öffentlichen und privaten Lebens ausgewirkt. Auch mit Blick auf die Mobilität hat die Krise für noch nie da gewesene Verhältnisse gesorgt und Entwicklungen beschleunigt, die sich sonst wahrscheinlich erst in einigen Jahren realisiert hätten. Mobility-as-a-Service (MaaS) kann eine Lösung für Mobilitätsanbieter sein, um mit den Folgen der Pandemie umzugehen.
Mobility-as-a-Service (MaaS) is a catchword that comes in different flavours - depending on who uses it. Offering a MaaS platform, MaaS is part of our DNA at Mobimeo. That’s why we would like to sequence it to show what it means to us. In the course of several interviews, we ask in-house experts about their specific perspective on MaaS. Today we start with our CEO David, who explains Mobimeo’s definition of MaaS and how our business relates to this concept. 

What exactly does MaaS mean for us at Mobimeo? What does MaaS stand for?

To start with, MaaS is a ser­vice that allows users to plan, book, and pay for mul­ti­ple types of mobil­i­ty ser­vices with a sin­gle account on a sin­gle plat­form. MaaS — and this is a cru­cial aspect for us at Mobimeo — also describes the shift away from per­son­al­ly-owned vehi­cles towards mobil­i­ty pro­vid­ed as a ser­vice. It includes pub­lic and pri­vate mobil­i­ty ser­vice providers — like pub­lic trans­port, shar­ing and on-demand com­pa­nies — and allows users to book sin­gle tick­ets or get subscriptions. 

 

What is the objective of MaaS on a broader level?

The MaaS con­cept is an oppor­tu­ni­ty to present an attrac­tive alter­na­tive to pri­vate vehi­cle own­er­ship by pro­vid­ing access to the trans­porta­tion net­work as an inte­grat­ed sys­tem, offer­ing more mobil­i­ty options than just pub­lic tran­sit. This kind of trans­port tran­si­tion is one lever to stop cli­mate change, cut con­ges­tion and reduce land consumption.

I do not believe that we will change people’s behav­iour in the long term by telling them what to do. It is far more con­vinc­ing to cre­ate an alter­na­tive mobil­i­ty offer­ing that is as attrac­tive as the pri­vate­ly-owned car — at the same con­ve­nience, com­fort and cost. In addi­tion, if you look at it from a steer­ing per­spec­tive, it helps cities to get more out of their exist­ing infra­struc­ture by man­ag­ing traf­fic and capac­i­ties more effectively.

 

Who are the key players involved?

MaaS only works if three stake­hold­ers come together: 

There is the MaaS plat­form oper­a­tor who enables users to choose the best option from a range of trans­port modes, such as pub­lic trans­port, shar­ing and on-demand offer­ings and taxis. Addi­tion­al­ly, the MaaS oper­a­tor pro­vides a dig­i­tal mar­ket­place to match user demand with the sup­ply of mobil­i­ty ser­vices from these pub­lic and pri­vate providers. 

The mobil­i­ty ser­vice providers oper­ate the infra­struc­ture, vehi­cles and ser­vices. They ben­e­fit from MaaS by direct­ly reach­ing a larg­er num­ber of poten­tial cus­tomers via the Maas platform.

And most impor­tant­ly, it’s all about the users get­ting access to the best and most eco­nom­i­cal mobil­i­ty option based on their cur­rent needs and situation.

 

What are the drivers of MaaS?

The devel­op­ment towards MaaS is trig­gered by a vari­ety of inno­v­a­tive new mobil­i­ty options such as ride‑, bike‑, scoot­er–  and car-shar­ing, as well as on-demand ser­vices. Com­bin­ing these options mul­ti­modal­ly opens up com­plete­ly new possibilities. 

The effec­tive use and expan­sion of local pub­lic trans­port is the back­bone of the trans­port tran­si­tion. When we talk about com­fort, self-dri­ving cars can be an addi­tion that will prob­a­bly accel­er­ate user adop­tion of MaaS. Depend­ing on per­son­al pref­er­ences, using a self-dri­ving car in cer­tain sit­u­a­tions will be much less cost­ly than wav­ing down a taxi today.

The goal is to make mobil­i­ty as con­ve­nient as unlock­ing your own vehi­cle parked in front of your house today. It’s all about get­ting from A to B as eas­i­ly as pos­si­ble. Inte­grat­ing all modes of trans­port to con­nect your start­ing point and your des­ti­na­tion with a seam­less mobil­i­ty expe­ri­ence will be the game changer.

 

How does Mobimeo make MaaS accessible to customers and users?

Mobimeo offers its MaaS plat­form as a sub­scrip­tion (Soft­ware-as-a-Ser­vice) to pub­lic trans­port com­pa­nies and asso­ci­a­tions. The con­sol­i­dat­ed offer­ing of pub­lic and pri­vate mobil­i­ty ser­vice providers is made acces­si­ble to users via white-label apps rep­re­sent­ing the brands of Mobimeo’s customers.

 

In short, what are the benefits that MaaS delivers to stakeholders? 

MaaS has many ben­e­fits for the stake­hold­ers involved. To high­light the most impor­tant ones: 

  • Strength­en pub­lic transport
  • Pro­vide an inte­grat­ed mobil­i­ty offering
  • Grant easy access to all modes of transportation 
  • Retain exist­ing and win new customers
  • Estab­lish a dig­i­tal user interface
  • Make cities more liveable

 

Read more about MaaS and the ben­e­fits it deliv­ers in the course of the upcom­ing inter­views with our in-house experts. 

 

The inter­vie­wee
John David von Oertzen is Man­ag­ing Direc­tor and CEO of Mobimeo. With his long-stand­ing expe­ri­ence in the mobil­i­ty indus­try and his strong tech­nol­o­gy back­ground, he has been dri­ving Mobil­i­ty-as-a-Ser­vice (MaaS) solu­tions ear­ly on.

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