We join forces – the first 100 days

February 15, 2021
2 min
Die Corona-Pandemie hat sich auf fast alle Bereiche des öffentlichen und privaten Lebens ausgewirkt. Auch mit Blick auf die Mobilität hat die Krise für noch nie da gewesene Verhältnisse gesorgt und Entwicklungen beschleunigt, die sich sonst wahrscheinlich erst in einigen Jahren realisiert hätten. Mobility-as-a-Service (MaaS) kann eine Lösung für Mobilitätsanbieter sein, um mit den Folgen der Pandemie umzugehen.
It has been 100 days since the merger of Mobimeo and parts of moovel, which has made us one of Europe's largest developers of Mobility-as-a-Service (MaaS) platforms. After the challenges of recent weeks – not least due to Covid-19 – we now have a clearer picture of the opportunities and possibilities open to our new company.
Author: Kai Peter, CFO

The same passion, the same goals

The start­ing point for the merg­er was the com­mon ground that moov­el and Mobimeo share: the mis­sion to active­ly address cli­mate change and the con­vic­tion that dig­i­tal­i­sa­tion can bring about a sus­tain­able change in how var­i­ous mobil­i­ty options are used. What set the two com­pa­nies apart was their DNA: moov­el was part of a joint ven­ture between Daim­ler Mobil­i­ty AG and BMW Group, i.e. two car man­u­fac­tur­ers. Mobimeo has its roots in Deutsche Bahn AG, so it was close­ly linked to local pub­lic trans­port from the very beginning.

Despite these dif­fer­ences, build­ing bridges was straight­for­ward. One thing the employ­ees of both com­pa­nies shared even before the merg­er is their pas­sion for rethink­ing and redesign­ing mobil­i­ty. The belief in work­ing togeth­er to improve people’s qual­i­ty of life in cities is what dri­ves the new team. The coop­er­a­tion of the share­hold­ers cre­ates the ide­al con­di­tions to achieve this goal.


Day 1

The start­ing point for the new com­pa­ny was Day 1, when the teams met for the first time, after months of prepa­ra­tion and plan­ning, and had the chance to dis­cuss con­crete projects. Due to the coro­n­avirus pan­dem­ic, Day 1 had to be held online. The par­tic­i­pant count on the video call shot up to 170, giv­ing an impres­sive illus­tra­tion of the size of the com­pa­ny and send­ing the sig­nal for the C‑level man­age­ment to present the next steps. In spite of the vir­tu­al for­mat, every­body could sense the shared ener­gy and will­ing­ness to make a dif­fer­ence together.

As the indi­vid­ual teams took deep dives into spe­cif­ic top­ics on the fol­low­ing days, we realised that we had already worked on many of the same issues before and even devel­oped com­ple­men­tary solu­tions. Look­ing at the respec­tive tech stacks, the poten­tial aris­ing from the com­bi­na­tion of our know-how, tech­nol­o­gy and exist­ing fea­tures was clear­ly evident.

Now, 100 days after the merg­er, we have made sig­nif­i­cant strides for­ward: we have devel­oped a strat­e­gy for the new com­pa­ny, built pow­er­ful teams and laid the foun­da­tions for the tech­nol­o­gy plat­form that will enable us to devel­op the best offers for munic­i­pal­i­ties, trans­port asso­ci­a­tions and com­pa­nies when it comes to MaaS solutions.


Continuity & progress

Our jour­ney is far from over. As we move for­ward as a com­bined com­pa­ny, we face the chal­lenge of mar­ry­ing our past achieve­ments with the tasks that lie ahead. One of the basic require­ments for Mobimeo’s future suc­cess is to reli­ably con­tin­ue exist­ing part­ner­ships and con­tracts. By stan­dar­d­is­ing our joint plat­form, we are lay­ing the foun­da­tions for future growth. At the same time, tech­ni­cal pos­si­bil­i­ties and user demands are chang­ing at a rapid pace. That means we will con­tin­u­ous­ly rein­vent our­selves in the future as we work with our part­ners to dri­ve inno­va­tions that offer opti­mal access to the lat­est mobil­i­ty options. With this in mind, we will con­tin­ue to devel­op our organ­i­sa­tion and adapt our process­es to the evolv­ing mar­ket­place. One thing’s for sure: we’re in for a thrilling ride!


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